
Summary
MISSION
-
to solve the "rat race" by empowering people to have intentional careers
-
working too much is the #2 regret people have late in life
VISION
-
offer a Career platform, that'll serve as a lifelong companion for the individual to tame their careers and live intentional lives
STRATEGY
-
our first milestone is to help companies offer long-term careers by retaining employees better
-
Yuga's unique product design ensures all B2B users are future B2C users
WHY NOW
-
in the post-pandemic world, the employee has leverage (and renewed perspective of priorities), as demonstrated by the "Great Resignation"
-
companies need to acknowledge employee agency and work with it
-
they need new tools, since all their company-centric tools for OKR/HR were designed pre-pandemic
MARKET
-
Massive, even just for the B2B use-case
-
initial focus is growth-stage tech companies in the US, initially
-
Competition is existing Employee engagement tools either in HCM (Lattice/Workday) or Pulse surveys (which are, by design, reactive unlike Yuga's proactive approach)
-
GTM will be product-led and inbound marketing
PRODUCT
-
Yuga's Career Planner allows the individual to plan their long-term career using the Career Planner, track progress with a Work Journal and get mentored on plans by a mentor of choice
-
Yuga allows the manager to learn the employee aspirations and ensure alignment proactively and stay on top it
-
basically democratizing the good manager's playbook for all
PROGRESS
-
MVP is ready, market research is done
-
product roadmap is ready; ready for liftoff
-
Incorporated in Delaware, US
FUNDING ASK
-
Runway for 12-18 months for hiring, customer development, product development/iteration, identifying the right PLG/marketing recipe for PMF

If you're interested in B2B SaaS opportunities in the Future of Work domain, or interested in cool new SaaS startups from India, ones with a huge market, talk to us!